The effect of atmosphere on customer perceptions and customer behavior Essay

The impact of environment on client discernments and client conduct reactions in chain store markets - Essay Example This exploration will start with the explanation that in the current period of globalization and the expanded decent variety of items, the shopping conduct of the vast majority has changed altogether. Gone are the days when a customer would basically stroll into their preferred store and buy what the person in question likes. In any case, the shopping and client world has changed, with a lot more choices accessible. Indeed, even the choice of setting off to the store or grocery store has been extended to incorporate web based shopping and conveyances. Somehow or another, the shopping experience has developed with more clients concentrating less on shopping and more on the experience of shopping. Retailers additionally have better alternatives in their items, costs, just as store spaces, taking into account more prominent assorted variety in their choices. Retailers are likewise anxious to pick up brand unwaveringness from clients as an additional business advantage. So as to make sur e about such dedication, retailers have decided to improve nature in their stores. They accept that with a luring situation in their stores, they would have the option to advance positive feelings and criticism from clients and bring them into the stores. Elements which allude to the store’s condition can affect on client sentiments and encounters, additionally influencing their buying conduct, their degree of utilization, the amount they would spend, and their fulfillment with the experience. A decent encounter while shopping in a store would almost certainly incite a recurrent visit later on; it can likewise encourage spending in the store, including drive buying. As of now, benefits from chain store general stores are not very astounding, and concerns have been raised on the best way to give lovely and welcoming shopping encounters for clients so as to expand client spending just as increment their season of remain in the store.â

Financial Accounting and Banking Industry †MyAssignmenthelp.com

Question: Examine about the Financial Accounting and Banking Industry. Answer: Presentation The fundamental thought of the business is to start a marketable strategy for building up an android and iOS application for Australians that depicts the law and offenses of each nation around the globe. This will be unique business in the whole nation. The application will give the clients a chance to pursue a 24 hour free preliminary before really purchasing the item. At first, Arpund the World will have the option to give the laws of a portion of the significant goals, for example, Japan, China, UAE, U.S., France, Russia, Germany and Switzerland. The application will step by step give the clients update consequently expanding the rundown of nations. The fundamental thought of building up this application will concentrate on giving the laws and offenses of every one of the 195 countries which exists on the planet at present. Area in Australia where showcasing must be done The primary area of advertising the items in Australia will be done in all the areas of the nation. Channels to showcase the securing of boosted client download will enable the Management to organization in developing the client base of the application and top rundown rankings. This has been considered as one of the best methods for channel to advertising for posting the all out number of introduce rates in a limited capacity to focus time. It is likewise distinguished as one of the most cost proficient methods and perfect for a new company. The non-boosted CPI will be embraced by the organization for having an effect of high lifetime esteem which will have the option to convert into progressively number of dynamic clients a month and better monetisation for the organization. The other viable system for the channels to promoting has been distinguished in type of internet based life and Facebook publicizing. The organization for the anticipates receive co-limited time associations which will permit commonly gainful association for lessening the general expense of the endeavor (Brus Media, 2017). Client sections The principle type of the client portion isolation has been finished with individuals matured 19-80 years. As the primary part of the administration has been recognized in type of giving legitimate data of the considerable number of nations, it will be especially valuable to individuals who do a ton of voyaging. This specific pattern of voyaging is for the most part distinguished among the abroad understudies, recently joined worker in an abroad nation, experienced experts, universal journalists and a few different classifications of individuals. Client relationship The client relationship will be kept up in a client relationship the board programming. The organization will additionally utilize the data of clients through the criticism given in the application stores of both Android and Apple clients. This will permit the organization in order the client base in spreadsheets and records. The information will be additionally put away in type of CRM application named vtiger. This will permit the organization to build up a total arrangement of highlights and capacities required for CRM and help with keeping up both new and existing client connections (The Vtiger Blog, 2014). Showcasing consumption A critical segment of the promoting use is additionally observed to be considered in type of in type of web based life and Facebook publicizing. The organization additionally looks to put resources into YouTube examination to realize the client pattern of enjoying and demography. It can screen the presentation of the channel that have shown the data about the application and give the engineers exact traffic sources and socioeconomics report (Hochman, 2017). The publicizing costs for the application has been additionally determined dependent on cost per mile (CPM) and cost per click (CPC) rates in both android and iOS stages. This is the expense per thousand rates a promoter needs to pay for showing the advertisements and for without fail and client taps on the advertisement. This is significant for considering the publicizing costs related to the application. Publicizing Expenses for CPC and CPM Parameter Normal Rate Year 1 Year 2 Year 3 Year 4 Year 5 CPC $ 2.14 1400 1600 1700 1700 1800 CPM (Government Politics) $ 1.33 1800 1,696 1,695 1,797 1,802 Absolute 3,200 3,296 3,395 3,497 3,602 Table: Arpund the Worlds publicizing Expenditure (Source: Johnston, 2014) Authoritative arrangement Assets to be utilized: The fundamental assets required necessity for the organization are found in type of a group of programming designer, online agent, activities division, advertising office, HR office and records office. What number of laborers: The absolute necessity of the staffs has been found in type of 15 specialists representatives altogether. The principle type of the isolation of the laborers has been found as far as 4 work force as programming engineers, 4 staff as online salesman, 2 faculty in the tasks office, 1 staff in the showcasing division, 2 faculty in HR office and 2 faculty in the records office. Anticipated wages: The normal wages of the individual specialists has been seen with the yearly compensation got by the representatives. It has been seen that the normal yearly pay of the 4 programming engineer is AUD 106614 independently per annum, 4 faculty as online salesman is AUD 30000 exclusively per annum, 2 work force in the tasks office is AUD 65000 for each annum, 1 staff in the promoting division is AUD 45000 for every annum, 2 work force in HR office is AUD 60000 for every annum and 2 faculty in the records office is 75000 for each annum (Glassdoor, 2017). Withstand approaches The Company needs to stick to the different kinds of classification understanding. It needs to additionally make a copyright security as it will give the proof and demonstrate that responsibility for (Deegan, 2013). The subsequent stage is to make an application engineer contract with the goal that the organization can guarantee it doesn't pass the last codes to the outsider application designers. Recruit puts The fundamental type of the employing exercises for the different positions, for example, the product designers, online sales rep, activities office, showcasing division and HR office has been recognized in areas, for example, Melbourne, Greater Sydney, Newcastle, IIlawara, Hunter Valley, Richmond Tweed, Central West, Southern Highlands and Shoalhaven districts (Financial Review, 2014). Plan of action the fundamental parts of the plan of action planned for the organization has had the option to address the primary procedures for clients, innovation, individuals and advancement in the items. The principle patterns of the plan of action has been additionally observed to be clarified dependent on the way of life, conduct, authority, preparing, motivating force, peer audits and checking (Pratt, 2013). The total rundown of the exercises of the plan of action has been appeared underneath as follows: Endorsements required from Australian Gov: The primary type of the administration endorsement has been found regarding sticking to the copyright laws, Internet, importation of programming into Australia, hostile to confide in arrangements and impediment of obligation (Australia.gov.au, 2017). Money related arrangement Starting cost-The expense of the all out costs has been seen with $ 100000 for the absolute month to month costs, this is recognized as the all out proprietors financing. It has been additionally observed that so as to satisfy the expense of the fixed resources and the significant compensation of the representatives the organization needed to take an all out credit adding up to $ 20000. Proposed estimating technique The items are valued for the individuals having a place with upper white collar class it has been seen that the principle evaluating procedure for the items are believed to skim system. In light of the different sorts of valuing technique embraced by the organization it has been seen that in the initial two years organization would make a total deficit of $ 5380 and $ 4270. Nonetheless, in the resulting years it will have the option to build the business volume for the paid highlights and by including laws of progressively number of nations. Along these lines, Arpund the World will have the option to accomplish a net benefit of $ 27239 in the third year, $ 86186 in the fourth year and $ 187908 in the fifth year individually. Technique to be followed to get by in the market-The principle system followed to make due in the market has been seen type of separation of the administrations from other android engineers. It has been seen that Arpund the World is recognized as a one-stop application for thinking about laws and offenses over all the significant countries of the world. This is distinguished as the primary main impetus towards a separated advertising procedure. The organization further stands separated by furnishing the clients with chance to pursue a 24 hour free preliminary before really purchasing the item (Bushman, 2014). Breakeven point The breakeven purpose of deals dependent on the budgetary information has had the option to show that the organization needs to sell administrations worth $1231046.8 to make a base benefit of $ 123104.68. Fixed expense and variable cost The fixed expense of the organization has been found in wording rent for the premises and purchasing of electronic supplies. A portion of the principle types of the variable expense of the organization have been additionally found as far as Direct Labor Costs, outsider designer of the application, Direct Material Costs and Electricity cost. The fixed expense has been apparent in type of $ 8500 paid for the lease of the premises. This rate has been sourced from the Gumtree, where the week by week lease for an office space around Hall at Sydney is $ 200 (debatable) seven days. This rate has been haggled to $ 158 every week, and henceforth the complete lease is $ 8500 for each annum (Gumtree, 2017). End The principle translations made for the marketable strategy has been believed to be sensible in nature. It has been additionally seen that the primary area of promoting the items in Australia will be done througho

Blog Archive MBA Admissions Myths Destroyed I Can Use the Same Essay for Multiple Schools

Blog Archive MBA Admissions Myths Destroyed I Can Use the Same Essay for Multiple Schools You have poured your heart and soul into your business school applications and taken the time to craft the perfect essays. Now, you are eagerly looking forward to finishing up a few more applications to your target schools. You have heard that you can expect to spend as much time on your second, third, and fourth applications combined (!) as you did to produce your very first one. Encouraged by this claim, you might scan your third application and think, “Oh, lookâ€"here’s a ‘failure’ question. I can just adapt my Harvard ‘mistake’ essay to answer that one!” or “There’s a question about leadership. I’ve already written an essay on that, so I can just reuse it here. It’s all so easy now!” Not so fast. First applications usually do take longer to complete than subsequent ones. However, this is  not  because once you have crafted several essays for one or two schools, you can then simply cut and paste them into other applications, adjust the word count a bit, change a few names here and there, and be done. Admissions committees spend a lot of time crafting their application questions, thinking carefully about the required word limit and about each component of the questions. Schools pose questions that they believe will draw out specific information that will help them ascertain whether the applicant would be a good fit with their program. Therefore, if you simply paste an essay you previously wrote for School A into the application for School B because you believe the schools’ questions are largely similar, you will most likely miss an important facet of what School B is really asking about. For example, consider these two past questions: Northwestern Kellogg: Describe your key leadership experiences and evaluate what leadership areas you hope to develop through your MBA experiences. (600-word limit) Dartmouth Tuck: Discuss your most meaningful leadership experience. What did you learn about your own individual strengths and weaknesses through this experience? (approximately 500 words) Even though both essay prompts ask you to explore leadership experiences, they certainly  do not  ask the exact same question. Kellogg wants you to share more than one leadership experience as well as a forward vision of the areas you want to develop while at Kellogg. Tuck, on the other hand, asks about only one leadership experienceâ€"your  most meaningful  leadership experience, in particularâ€"and wants to know what you learned about yourself as a result. If you were to simply paste your 600-word Kellogg essay as your response to Tuck’s question and cut 75â€"100 words, its admissions committee would know that you did not answer the question appropriatelyâ€"a “mistake” and a “failure” are not necessarily the same thing. And believe us, the schools have seen hundreds, if not thousands, of cases in which applicants clearly submitted their “failure” essay for one school in response to another program’s “mistake” questionâ€"and vice versa. Understandably, this is not the way to win over the admissions committee. Although you may use the same  core story  for more than one application essay, take the time to examine that story from the angle proposed by your target school’s question and respond accordingly. One simple rule will always stand you in good stead: answer the question asked. Share ThisTweet Admissions Myths Destroyed Blog Archive MBA Admissions Myths Destroyed I Can Use the Same Essay for Multiple Schools You’ve poured your heart and soul into your first and second business school applications, taken the time to craft the perfect essays and are now eagerly looking forward to being able to finish up a few more applications to your target schools. You have heard that you can expect to spend as much time on your second, third and fourth applications combined (!) as you did to produce your very first one. Encouraged by this claim, you might scan your third application and think, “Oh, lookâ€"here’s a ‘failure’ question. I can just adapt my HBS ‘mistake’ essay to answer that one!” or, “There’s a question about leadership. I’ve already written an essay on that, so I can just reuse it here. It’s all so easy now!” Not so fast. Although first applications usually do, in fact, take longer to complete than subsequent ones, this is not because once you have crafted several essays for one or two schools, you can then simply cut and paste them into other applications, adjust the word count a bit, change a few names here and there and be done. Admissions committees spend a lot of time crafting their application questions, thinking carefully about the required word limit and about each component of the question. Schools pose questions that they believe will draw out specific information that will help them ascertain whether the applicant would be a good fit with their program. If you simply paste an essay you previously wrote for School A into the application for School B because you believe the schools’ questions are largely similar, you will most likely miss a key facet of what School B is really asking about. For example, consider these two questions: Kellogg 2010: Describe your key leadership experiences and evaluate what leadership areas you hope to develop through your MBA experiences (600-word limit). Tuck 2010: Discuss your most meaningful leadership experience. What did you learn about your own individual strengths and weaknesses through this experience? (approximately 500 words) Even though both essay questions ask you to explore leadership experiences, they certainly do not ask the exact same question. Kellogg wants to hear about more than one leadership experience and for you to provide a forward vision of the areas you want to develop (while at Kellogg). Tuck, on the other hand, asks about only one leadership experienceâ€"your most meaningful leadership experience, in particularâ€"and wants to know what you learned about yourself as a result.  If you simply paste your 600-word Kellogg essay as your response to the Tuck question and cut 75-100 words, Tuck’s admissions committee will know that you did not answer their question. Similarly, a “mistake” (HBS essay) and a “failure” (Wharton essay) are not necessarily the same thing, and believe us, HBS has seen hundreds, if not thousands, of cases in which applicants clearly submitted their Wharton “failure” essay in response to this questionâ€"and vice versa. Understandably, this is not the way to win over the admissions committee. Although you may use the same core story for more than one application essay, take the time to examine that story from the angle proposed by your target school’s question and respond accordingly. One simple rule will always stand you in good stead: answer the question asked. Share ThisTweet Admissions Myths Destroyed Blog Archive MBA Admissions Myths Destroyed I Can Use the Same Essay for Multiple Schools You have poured your heart and soul into your first and second business school applications, taken the time to craft the perfect essays, and are now eagerly looking forward to being able to finish up a few more applications to your target schools. You have heard that you can expect to spend as much time on your second, third, and fourth applications combined (!) as you did to produce your very first one. Encouraged by this claim, you might scan your third application and think, “Oh, lookâ€"here’s a ‘failure’ question. I can just adapt my Harvard ‘mistake’ essay to answer that one!” or, “There’s a question about leadership. I’ve already written an essay on that, so I can just reuse it here. It’s all so easy now!” Not so fast. Although first applications usually do take longer to complete than subsequent ones, this is  not  because once you have crafted several essays for one or two schools, you can then simply cut and paste them into other applications, adjust the word count a bit, change a few names here and there, and be done. Admissions committees spend a lot of time crafting their application questions, thinking carefully about the required word limit and about each component of the question. Schools pose questions that they believe will draw out specific information that will help them ascertain whether the applicant would be a good fit with their program. If you simply paste an essay you previously wrote for School A into the application for School B because you believe the schools’ questions are largely similar, you will most likely miss an important facet of what School B is really asking about. For example, consider these two past questions: Kellogg: Describe your key leadership experiences and evaluate what leadership areas you hope to develop through your MBA experiences (600-word limit). Dartmouth Tuck: Discuss your most meaningful leadership experience. What did you learn about your own individual strengths and weaknesses through this experience? (approximately 500 words) Even though both essay prompts ask you to explore leadership experiences, they certainly  do not  ask the exact same question. Kellogg wants to hear about more than one leadership experience and for you to provide a forward vision of the areas you want to develop (while at Kellogg). Tuck, on the other hand, asks about only one leadership experienceâ€"your  most meaningful  leadership experience, in particularâ€"and wants to know what you learned about yourself as a result.  If you were to simply paste your 600-word Kellogg essay as your response to the Tuck question and cut 75â€"100 words, Tuck’s admissions committee would know that you did not answer their question. Similarly, a “mistake” and a “failure” are not necessarily the same thing, and believe us, the schools have seen hundreds, if not thousands, of cases in which applicants clearly submitted their “failure” essay for one school in response to another program’s “mistake” questionâ€"and vice versa. Unders tandably, this is not the way to win over the admissions committee. Although you may use the same core story for more than one application essay, take the time to examine that story from the angle proposed by your target school’s question and respond accordingly. One simple rule will always stand you in good stead: answer the question asked. Share ThisTweet Admissions Myths Destroyed Blog Archive MBA Admissions Myths Destroyed I Can Use the Same Essay for Multiple Schools You have poured your heart and soul into your business school applications and taken the time to craft the perfect essays. Now, you are eagerly looking forward to finishing up a few more applications to your target schools. You have heard that you can expect to spend as much time on your second, third, and fourth applications combined (!) as you did to produce your very first one. Encouraged by this claim, you might scan your third application and think, “Oh, lookâ€"here’s a ‘failure’ question. I can just adapt my Harvard ‘mistake’ essay to answer that one!” or “There’s a question about leadership. I’ve already written an essay on that, so I can just reuse it here. It’s all so easy now!” Not so fast. First applications usually do take longer to complete than subsequent ones. However, this is  not  because once you have crafted several essays for one or two schools, you can then simply cut and paste them into other applications, adjust the word count a bit, change a few names here and there, and be done. Admissions committees spend a lot of time crafting their application questions, thinking carefully about the required word limit and about each component of the questions. Schools pose questions that they believe will draw out specific information that will help them ascertain whether the applicant would be a good fit with their program. Therefore, if you simply paste an essay you previously wrote for School A into the application for School B because you believe the schools’ questions are largely similar, you will most likely miss an important facet of what School B is really asking about. For example, consider these two past questions: Northwestern Kellogg: Describe your key leadership experiences and evaluate what leadership areas you hope to develop through your MBA experiences. (600-word limit) Dartmouth Tuck: Discuss your most meaningful leadership experience. What did you learn about your own individual strengths and weaknesses through this experience? (approximately 500 words) Even though both essay prompts ask you to explore leadership experiences, they certainly  do not  ask the exact same question. Kellogg wants you to share more than one leadership experience as well as a forward vision of the areas you want to develop while at Kellogg. Tuck, on the other hand, asks about only one leadership experienceâ€"your  most meaningful  leadership experience, in particularâ€"and wants to know what you learned about yourself as a result. If you were to simply paste your 600-word Kellogg essay as your response to Tuck’s question and cut 75â€"100 words, its admissions committee would know that you did not answer the question appropriatelyâ€"a “mistake” and a “failure” are not necessarily the same thing. And believe us, the schools have seen hundreds, if not thousands, of cases in which applicants clearly submitted their “failure” essay for one school in response to another program’s “mistake” questionâ€"and vice versa. Understandably, this is not the way to win over the admissions committee. Although you may use the same  core story  for more than one application essay, take the time to examine that story from the angle proposed by your target school’s question and respond accordingly. One simple rule will always stand you in good stead: answer the question asked. Share ThisTweet Admissions Myths Destroyed Essays Blog Archive MBA Admissions Myths Destroyed I Can Use the Same Essay for Multiple Schools You have poured your heart and soul into your business school applications and taken the time to craft the perfect essays. Now you are eagerly looking forward to finishing up a few more applications to your target schools. You have heard that you can expect to spend as much time on your second, third, and fourth applications combined (!) as you did on your very first one. Encouraged, you might scan your third application and think, “Oh, lookâ€"here’s a ‘failure’ question. I can just adapt the ‘mistake’ essay I wrote for my first application to answer that one!” or “There’s a question about leadership. I’ve already written an essay on that, so I can just reuse it here!” Not so fast. First applications usually do take longer to complete than subsequent ones. However, this is  not  because once you have crafted several essays for one or two schools, you can then simply cut and paste them into other applications, adjust the word count a bit, change a few names here and there, and be done. Admissions committees spend a lot of time crafting their application prompts, thinking carefully about the required word limit and about each component of the questions. They present prompts they believe will draw specific information from applicants that will then help them ascertain whether those candidates would fit well with the program. Therefore, if you simply reuse an essay you wrote for School A for your application for School B because you believe the schools’ questions are largely similar, you could easily miss an important facet of what School B is really seeking. For example, consider these two past questions: Northwestern Kellogg: Describe your key leadership experiences and evaluate what leadership areas you hope to develop through your MBA experiences. (600-word limit) Dartmouth Tuck: Discuss your most meaningful leadership experience. What did you learn about your own individual strengths and weaknesses through this experience? (approximately 500 words) Even though both essay prompts ask you to explore leadership experiences, they certainly  do not  ask the exact same question. Kellogg wants you to share more than one leadership experience and outline the areas you want to develop while at Kellogg. Tuck, on the other hand, asks about only one leadership experienceâ€"your  most meaningful  leadership experience, in particularâ€"and wants to know what you learned about yourself as a result. In this case, if you were to simply take your 600-word Kellogg essay, cut out  75â€"100 words, and then submit it as your response to Tuck’s question, the admissions committee would immediately recognize this and know that you had not taken the time to sincerely respond to the schools prompt. Believe us, the admissions committees have seen hundreds, if not thousands, of cases in which applicants clearly submitted an essay originally intended for one school in response to another program’s questionâ€"and vice versa. Understandably, this is not the way to win them over. Although you may use the same  core story  for more than one application essay, always stop and examine that story from the angle proposed by your target school’s question and respond accordingly. One simple rule will always stand you in good stead: answer the question asked. Share ThisTweet Admissions Myths Destroyed Blog Archive MBA Admissions Myths Destroyed I Can Use the Same Essay for Multiple Schools You have poured your heart and soul into your business school applications and taken the time to craft the perfect essays. Now, you are eagerly looking forward to finishing up a few more applications to your target schools. You have heard that you can expect to spend as much time on your second, third, and fourth applications combined (!) as you did to produce your very first one. Encouraged by this claim, you might scan your third application and think, “Oh, lookâ€"here’s a ‘failure’ question. I can just adapt my Harvard ‘mistake’ essay to answer that one!” or “There’s a question about leadership. I’ve already written an essay on that, so I can just reuse it here. It’s all so easy now!” Not so fast. First applications usually do take longer to complete than subsequent ones. However, this is  not  because once you have crafted several essays for one or two schools, you can then simply cut and paste them into other applications, adjust the word count a bit, change a few names here and there, and be done. Admissions committees spend a lot of time crafting their application questions, thinking carefully about the required word limit and about each component of the questions. Schools pose questions that they believe will draw out specific information that will help them ascertain whether the applicant would be a good fit with their program. Therefore, if you simply paste an essay you previously wrote for School A into the application for School B because you believe the schools’ questions are largely similar, you will most likely miss an important facet of what School B is really asking about. For example, consider these two past questions: Northwestern Kellogg: Describe your key leadership experiences and evaluate what leadership areas you hope to develop through your MBA experiences. (600-word limit) Dartmouth Tuck: Discuss your most meaningful leadership experience. What did you learn about your own individual strengths and weaknesses through this experience? (approximately 500 words) Even though both essay prompts ask you to explore leadership experiences, they certainly  do not  ask the exact same question. Kellogg wants you to share more than one leadership experience as well as a forward vision of the areas you want to develop while at Kellogg. Tuck, on the other hand, asks about only one leadership experienceâ€"your  most meaningful  leadership experience, in particularâ€"and wants to know what you learned about yourself as a result. If you were to simply paste your 600-word Kellogg essay as your response to Tuck’s question and cut 75â€"100 words, its admissions committee would know that you did not answer the question appropriatelyâ€"a “mistake” and a “failure” are not necessarily the same thing. And believe us, the schools have seen hundreds, if not thousands, of cases in which applicants clearly submitted their “failure” essay for one school in response to another program’s “mistake” questionâ€"and vice versa. Understandably, this is not the way to win over the admissions committee. Although you may use the same  core story  for more than one application essay, take the time to examine that story from the angle proposed by your target school’s question and respond accordingly. One simple rule will always stand you in good stead: answer the question asked. Share ThisTweet Admissions Myths Destroyed Essays Blog Archive MBA Admissions Myths Destroyed I Can Use the Same Essay for Multiple Schools You have poured your heart and soul into your business school applications and taken the time to craft the perfect essays. Now, you are eagerly looking forward to finishing up a few more applications to your target schools. You have heard that you can expect to spend as much time on your second, third, and fourth applications combined (!) as you did to produce your very first one. Encouraged by this claim, you might scan your third application and think, “Oh, lookâ€"here’s a ‘failure’ question. I can just adapt my Harvard ‘mistake’ essay to answer that one!” or “There’s a question about leadership. I’ve already written an essay on that, so I can just reuse it here. It’s all so easy now!” Not so fast. First applications usually do take longer to complete than subsequent ones. However, this is  not  because once you have crafted several essays for one or two schools, you can then simply cut and paste them into other applications, adjust the word count a bit, change a few names here and there, and be done. Admissions committees spend a lot of time crafting their application questions, thinking carefully about the required word limit and about each component of the questions. Schools pose questions that they believe will draw out specific information that will help them ascertain whether the applicant would be a good fit with their program. Therefore, if you simply paste an essay you previously wrote for School A into the application for School B because you believe the schools’ questions are largely similar, you will most likely miss an important facet of what School B is really asking about. For example, consider these two past questions: Northwestern Kellogg: Describe your key leadership experiences and evaluate what leadership areas you hope to develop through your MBA experiences. (600-word limit) Dartmouth Tuck: Discuss your most meaningful leadership experience. What did you learn about your own individual strengths and weaknesses through this experience? (approximately 500 words) Even though both essay prompts ask you to explore leadership experiences, they certainly  do not  ask the exact same question. Kellogg wants you to share more than one leadership experience as well as a forward vision of the areas you want to develop while at Kellogg. Tuck, on the other hand, asks about only one leadership experienceâ€"your  most meaningful  leadership experience, in particularâ€"and wants to know what you learned about yourself as a result. If you were to simply paste your 600-word Kellogg essay as your response to Tuck’s question and cut 75â€"100 words, its admissions committee would know that you did not answer the question appropriatelyâ€"a “mistake” and a “failure” are not necessarily the same thing. And believe us, the schools have seen hundreds, if not thousands, of cases in which applicants clearly submitted their “failure” essay for one school in response to another program’s “mistake” questionâ€"and vice versa. Understandably, this is not the way to win over the admissions committee. Although you may use the same  core story  for more than one application essay, take the time to examine that story from the angle proposed by your target school’s question and respond accordingly. One simple rule will always stand you in good stead: answer the question asked. Share ThisTweet Admissions Myths Destroyed